For those who incorporate print advertising into your marketing plan, here are a few helpful guidelines to follow. If you are concise and smart in your advertising your campaign will take you far.
• Less is more. Use key words and short phrases to attract attention. Only include pertinent information.
• Think ahead and familiarize with the publication schedule and allow for time to conceptualize your ad.
• Strive for consistency-carry your branding through all of your marketing. Allow your branding to reinforce itself over time.
• Pictures are worth 1,000 words. Make sure your images have a high enough resolution for the medium. Print requires a standard of 300 dpi (dots per inch), images included in digital marketing have a 72 dpi minimum requirement.