Door County winters are the time to slow your pace, reconnect with friends and family, and indulge in some very overdue me time.
But now we are past the mid-way point of April and the tourist season is right around the corner. While we may wish for more time, reality has something very different in mind.
Here at Peninsula Publishing and Distribution we have been receiving inquiries from businesses about employment ads more and more frequently. Our help wanted section in both the print edition of the Pulse and classified section of doorcountypulse.com have exploded during the last few weeks, so there is no time like now to start the hiring process for the season.
We regularly hear feedback about the many employment hurdles businesses experience, including:
- A shortage of help/workers (i.e. not enough bodies to go around)
- Generally speaking the work ethic of young people is different today
- Difficult to fill positions that include manual labor, housekeeping, and kitchen help in particular
- You have to do more than put a sign in the window. You cannot expect people to walk in the door – the shortage of help is too great.
Here are a few tips for you when sit down to put your help wanted ad together, whether it is a display ad or a classified ad
- List the minimum requirements & job description – you want to cast the widest net possible in order to receive the greatest response.
- Do not list wage details unless you are in a very competitive situation AND your wage is at or above high-end for the position in the marketplace.
- When designing your help wanted display ad make sure to incorporate your logo. You will have a larger impact and potential applicants will connect who you are through your branding.