About Us

Marketing has been called many things through the years and can mean – and include – many different things to different people. We believe that the essence of marketing is telling a story.

Everyone, and everything, has a story. You can read a portion of our individual stories below; but collectively, our strength and our passion, is telling your story, the story of your business, and your products. In the larger picture this is termed branding: the image you present to your potential customers.
Elements that go in to creating your brand include print advertising, press releases on new developments in your business and events you are hosting, internet advertising/presence, and video. And this is where we come in.

We have a reputation for excellence on the peninsula that we earned through 20 years of growth and commitment to our community. With our publications, our delivery service, our websites, and our video company, we offer all the important options needed to tell your story, whether you and your business are well established or just opening your doors for business. And we pride ourselves on working with you to develop a program – a story – that will reach your next (and existing) customers/clients and your goals in the most cost effective manner possible.

Your various options, and our services, are described in detail on other pages within this site and we encourage you to explore them. But if your time is short, or you just prefer to talk with a friendly voice and have us explain what we offer and what we can do, we are always ready to answer your call and help you determine the best way we can help you tell your story.

  • David Eliot

    Fearless Leader-Owner

    Eliot is constantly searching for new ways to enhance life in Door County for residents and visitors alike. He founded the Peninsula Pulse newspaper in 1996 and has been an…

  • Jess Farley

    Queen Bee-Sales Manager

    Jess Farley is a 5th generation Door County local and Sales Manager here at Peninsula Publishing and Distribution. Jess understands this community and the marketing process. She will take time to…

  • Steve Grutzmacher

    Comic Book Extraordinaire-Sales Manager

    Grutzmacher has been involved in newspapers, advertising, publishing, and print production for over 40 years. His first published stories appeared in the Beloit Daily News while he was still in…

  • Kait Shanks

    Jill of All Trades

    I’m a “jill of all trades” at the office, assisting with inside sales, classifieds and lots of other things! Additionally I help with Peninsula Pacers events throughout the year. My…

  • Bryan Birnschein

    Distribution Manager

    Bryan is a local native to Door County and has spent the last 20 years working in the hospitality field.  He has enjoyed working in customer service and looks forward…